The underlying principle behind mobile search engine optimization is ensuring that your site gives mobile visitors what they are looking for in the manner that best suits their device and requirements.
Search engine optimization (SEO) is one of those areas that are overcomplicated with technical jargon and complex theories, but the rules are really quite simple.
SEO is not about machines, it’s about people. Search engines want to deliver the site that is the most relevant and best-equipped to answer the mobile searcher’s query. Search engine spiders – the robots that patrol the Web indexing sites and content – are designed to emulate human visitors.
The secret to good SEO, in many cases, is to making sure your site serves the mobile user/searcher better.
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