What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.
To summarize successful SEO will rely on:
– A better understanding of audiences at both global and personal levels;
– An optimized user journey across devices;
– Less and more user-centered, personalized content;
– The development of “real” expertise and authority;
-Being proactive in semantic web standards adoption and optimization.
See on moz.com