Essential Skills for Analyzing Social Data

See on Scoop.itSocial media and Marketing Spyglass Measurement and Analytics

According to Gleanster Research 85% of brand marketers believe social media is critical to the marketing strategy. It turns out that it’s not so difficult to engage consumers on social; anybody can create a brand presence on social channels.


The nice thing about the new generation of social listening technologies is that they have virtually removed the guesswork and boring statistical analysis that would otherwise have brand marketers running for the hills.


Today, the tools are designed to be used by business users, for good reason. The insights derived from social listening technologies are only valuable when they are put in context.


That means you don’t need IT people or highly skilled statisticians to extrapolate really powerful business insights from social media data.


Here are some ideas about what to look for when hiring resources to take on social listening and analysis:

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