How to build your brand with visual storytelling

See on Scoop.itSocial media and Marketing Spyglass Measurement and Analytics

“Visual stories speak the language of the digital age. According to Hitwise, people upload 300 million images a day on Facebook alone. Many leading brands, ranging from General Electric to Nordstrom, have embraced visual storytelling as a marketing technique in order make their products more visible and engaging to consumers who live on platforms such as Instagram, Pinterest, and Tumblr. In fact, two-thirds of the world’s top brands are on Instagram, so it’s essential that your brand understands the importance of visual storytelling in order to remain relevant.”

See on research.gigaom.com

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