What’s the Difference Between Social Listening, Analytics and Intelligence?

See on Scoop.itSocial media and Marketing Spyglass Measurement and Analytics

Social listening, social analytics and social intelligence. It’s all the same, right?


Well … not quite. We were asked this very question on Twitter, so we thought it worth writing an explanation for all to read.


Firstly, no, technically, the terms don’t mean the same thing. However, they are often used interchangeably to discuss activities related to social media monitoring (that’s what we do!)


Even more confusingly, whilst they are often used to mean the same thing, they are also used differently by different people and companies within the industry.


Here’s an explanation of the differences, and how each term is frequently used: http://www.brandwatch.com/2013/08/whats-the-difference-between-social-analytics/

See on www.brandwatch.com


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