Social media is, at its best, an extension of the human relationship and an opportunity to look customers in the eye (digitally, that is), listen to them and interact person to person. This is the first time in history that small businesses have had the potential to build a massive fan base without a Fortune 500 budget.
The social Web is changing the way consumers discover and interact with businesses online and off and the rapid emergence of social media as a major marketing channel has left many small businesses trying to understand how to find ways to use it effectively. Refer to this infographic to help develop a strategy that suits your business.
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