See on Scoop.it – Social media and Marketing Spyglass Measurement and Analytics
Excerpt from the article:
How does Apple’s sales copy captivate your attention?
How does Apple fascinate, engage, and persuade you to buy a new iPhone?
By studying the iPhone 5 copy, you can learn how to write persuasive sales copy. And master the techniques for turning doubters into buyers. And gain more sales. Sounds good?
Let’s have a look at 11 seductive copywriting techniques.
1. Command attention with one big idea
2. Promote readability with short and broken sentences
3. Become memorable with sound bites
4. Enhance your credibility with technical details
5. Fascinate your audience with stories
6. Persuade with problems
7. Use analogies to describe product quality
8. Overcome objections one by one
9. Encourage trading up with product comparisons
10. Captivate your audience with power words
11. Create a persuasive call to action
Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World
To deepen the points just mentioned read the full article here: http://bit.ly/Rx0kAN
See on blog.kissmetrics.com
