C’mon folks it’s 2012, the days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. That window closed over a year ago.
Not that you can’t still close people, but the residual factor is usually gone when you use this approach. We now have to consider the “Life Time Value” [LTV] of each prospect we come across.
The reason is simply because of social media. Thanks to thought leaders like Mark Zuckerberg, the whole way that we perceive salespeople and marketing tactics, is changing at a rapid pace. Plus now we have a way to stay connected and engaged with our clients/prospects in a seemingly real way. It’s every salesperson’s goal to be the first person your past clients think of when they are ready to buy your product and services again.
Thanks to social media you can make that happen. You just have to be cool about it.
See on www.jeffbullas.com