8 Search & Social Media Optimization Tactics Worth Doing Well

See on Scoop.itSocial media and Marketing Spyglass Measurement and Analytics

Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels. 

 

Good advice is both hard and too easy to come by. Search “social media marketing” on Google and there are over 1 billion results.

 

When it comes to optimizing for search and social media, well implemented basics are as good for search engines and social networks as they are for your customer’s user experience.

 

Here are a 8 fundamentals worth applying to your organization’s daily content creation, amplification and optimization process.

 

Read More: http://www.toprankblog.com/2013/05/search-social-media-tactics/

See on www.toprankblog.com

The Future Of SEO in a Socially Driven World

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If SEO is dead, social media will be, too, in another five years.

 

In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?

 

Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.

 

Read More: http://searchengineland.com/the-future-of-seo-157803

See on searchengineland.com

6 case studies & infographics: the optimal time to send emails

See on Scoop.itSocial media and Marketing Spyglass Measurement and Analytics

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they’re working off a hunch. 

 

So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails…

See on econsultancy.com

Infographic: What Drives Social Media Searches and Engagement?

See on Scoop.itSocial media and Marketing Spyglass Measurement and Analytics

As it turns out, social media and search go hand-in-hand…

From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.

See on www.biz-zoom.com